MASTERING ENGINEERS ADVICE — loudness

I noticed that it has now become a standard procedure that people want their stuff loud over the years, with things even going to -14 LUFS on streaming and download services. Things don't need to be super loud; they still need the RMS up high because the limiters act as compressors. They're making a certain sound on the track. They still have that compressed sound when they're pulled down to -14, but they're crushed up and are hitting a super loud level. If you're mastering up to -14, you won't get the same sound and feel as when you're pushing...